Our Core Values

At Bruce Edmunds & Associates, we believe that every business and individual has the potential to better manage, grow, and plan for their wealth. The key lies in knowledge.

Not everyone has the knowledge or expertise needed to create sound financial plans, which is why it is so important to find an accountant and financial planner that will work hard for you.

No longer is it enough for your accountant to simply crunch the numbers. If you ask us, the best accountants see themselves as partners in your success. Our duties now see us taking an active role in helping to direct your business or finances in a direction which helps you grow and develop your wealth.

When it comes to your money and business, you want someone who knows what they’re doing. You want somebody who wants the same thing as you. And most importantly, you want someone you can trust.

The Core Values we practice every day

Our Core Values underpin how we work with our clients, our team and our suppliers.


Modern business must move with the times – any innovative business would agree with this!

We engage the best of breed systems and methods including secure cloud-based facilities to better handle client data, and with over 50 years in business, we’ve evolved ahead of the accounting industry.


You’re more than just a number to us – we recognise that you have your own goals and aspirations, and that you’re trusting us to help you turn them into reality.

Our accountants, financial advisors and superannuation experts take an individualised approach to financial services.

We’ve found that no two clients are alike, which is why we always start with an in-depth discussion of your finances, needs, and where you want to be.


As accountants, our duty to you extends beyond ensuring that our reports are accurate, timely and compliant with accounting standards – client confidentiality is equally important to us.

Sensitive business data is stored securely to ensure your information remains strictly private. Our team are bound by confidentiality policies and employ powerful data security measures, ensuring that your private information stays that way.


Thanks to recent events, the financial services sector have seen public trust drop to record lows. And thanks to our proximity to this industry, many accountants in Melbourne have also been affected by some of that public backlash.

We understand your reservations – that’s why honesty and transparency are one of the most important values held our team. We strictly follow an honest business ethos with every stakeholder.

Personal Development

The accounting world moves quickly, with tax regulations and exemptions changing on a regular basis.

Continuing education keeps our team progressive, and ensures they stay on top of best practice, new regulation, and the law generally. We encourage and support our team to complete CPA and CA studies!

Find out why you should choose Bruce Edmunds as your personal and business accountant.

Organise a consultation with an experienced accountant…

Our story: about Bruce Edmunds & Associates

Our story began in 1966, with a simple mission: to help individuals and businesses achieve their goals by providing expert accounting services and qualified advice.

For more than 50 years, our team of hardworking and highly qualified accountants have been working to help individuals and businesses achieve their goals, whether they be early retirement, a larger super fund, or a more prosperous business.

While the faces, premises and technology may have changed, our mission is the same!

We’ve never lost sight of our roots as a small, family-run accountancy practice – to this day, our business predominantly serves family-owned enterprises in Melbourne.

In fact, many of our business decisions have been made on the grounds of whether or not it helps our clients.

For example, we have a close working relationship with financial planners Centrepoint Alliance Financial Advice, which allows us to provide our clients a suite of professional services needed to attend to any financial situation.

Our story about Bruce Edmunds Associates

Accountants Bayside

Our team of accountants are on your side – we’re actively working to help you find success in life and business.

To help you achieve your goals, we offer a wide range of financial services for small businesses and other clients.

Most business owners, beyond a very basic understanding, will often find the entire tax and accounting process daunting.

What’s more, DIY accounting often results in errors, resulting in avoidable (and expensive) delays.

Our experienced and knowledgeable team take the stress out of tax season.

We make it our mission to keep on top of the latest developments in the world of taxation – we attend seminars on changes in accounting standards and tax law, and train on the latest tax accounting software.

More than just tax accounting

Looking after one’s finances is no easy task. Many business owners, individuals and investors struggle to keep up with the rapid changes in the market, which can lead to their portfolios suffering.

Each individual, business or investor is unique – there’s no such thing as a one-size-fits-all package when it comes to your finances.

In addition to tax accounting, our team also provide our clients with a range of other services, including:

  • Financial planning services
  • Wills and estate planning
  • Exercising power of attorney
  • Superannuation management

Many clients find that being too hands-on in the management of their finances often leads to unnecessary stress and pressure.

As part of our commitment to providing quality service to our clients, our team of accountants are more than willing to step up.

Bruce Edmunds are accountants in Bayside with a proud history of service to our clients.

We work hard to deliver personal and business financial advice, strategies, and support through close, long-term, and fruitful relationships.

If you’d like to start the conversation, contact us today.

Where do you want to BE in 20 years?

Find out how Bruce Edmunds & Associates can take you there.

Contact us today